Jimmy John’s ‘Beefy Black & Bleu’
Role: Senior Producer
Film Director: Craig Gillespie @ MJZ
Talent: Brad Garrett, Sonny Valicenti, Rob Huebel, Paul Ben Victor
Editor: Shane Reid @ Exile
Music: Seth Olinsky @ Consortium
Food Stylist: Nir Adar
Food Director: Trevor Sheppard
Colorist: Tim Masick @ Company 3
VFX / Finishing: Pariah
Shoot Location: Los Angeles, California
We shot a film for TV launch followed by ‘Beefy Black & Bleu’ social videos and an activation to increase awareness:
We took ourselves very seriously with a non-traditional idea executed by our amazing production partners at Vision Scenery. There was no budget for this. It wasn’t part of a brief. But there was a Green Bay Packers game coming up with America’s biggest cheeseheads. To celebrate Jimmy John’s new bleu-cheese-filled sandwich, we brought hundreds of Cheeseheads a new type of cheese...for their heads…and an Athlete Partnership with running back AJ Dillon.
Activation Production: Cartel and Co.
Activation Art Direction: Tino Schaedler
Activation Fabricator: Vision Scenery
Activation Photographer: Liz Barclay
Shoot Location: Lambeau Stadium / Green Bay, WI
