HOKA ‘Fly Human Fly’ Brand Campaign
Role: Executive Producer
Director: Ian Pons Jewell x Leigh Powis @ ProdCo
Athletes: Jan Fredeno, Adelle Tracey
Cinematographer: Mauro Chiarello @ Lux Artists
Editor: Tobias Suhm @ The Den Editorial
Colorist: Daniel De Vue @ Trafik
VFX / Finishing: Mathematic
Sound Designer: Gus Koven @ Barking Owl
Launch Key Visual Photographer: Florian Bison
Brand Photographer: Jake Stangel @ Giant Artists
Shoot Location: Sofia, Bulgaria


