Another proactive Brand Activation idea for Reese Puffs! We turned Limited Edition Reese's Puffs boxes into a music synth called the RP-FX, using only Puffs and AR technology.

As a bonus from the success of RP-FX, we dropped the follow-up cereal music box for music influencers called the RP-PRO with Roland-level quality made in three Puffs flavors: Chocolate, Creamy, Crunchy.

The award-winning RP-FX and RP-PRO were featured by Hypebeast, People, AdWeek, Creativity, The Drum, FanSided, DJ Mag.